Silver Finance awareness and sensitization campaign
EnvejeSER is a sensitization campaign aimed at institutions in the silver economy ecosystem that seeks to raise awareness of the challenges and opportunities arising from the demographic changes occurring in Latin America and, in particular, in the silver finance.
What do we want to achieve?
The campaign highlights aging as an active stage in which the elderly, through their participatory role, drive economic and financial opportunities, reaffirming their relevance and contribution to society.
+
19
dissemination
partners
3
months
duration
18
images or graphics
with key messages
5
audiovisual
materials
The “EnvejeSER” concept stems from the idea that aging is an opportunity to continue growing in a full and active way.
Our dissemination partners
Financial institutions, non-governmental organizations, associations, experts in the silver ecosystem, among others.
The campaign is being disseminated in 7 countries: Argentina, Chile, Colombia, Spain, Mexico, Peru and Uruguay.
Would you like to join us as a dissemination partner for this campaign?
